Sunday, May 15, 2011

Truth in advertising

Sometimes advertising would just work better if they spelled it out better. Instead of focusing on what would sell the most products, really advertising information should try and sell the right amount of products.

It would be great to see marketing that tells you how it is.... not just solely focusing on the positives but telling you about the whole product. For instance, hey this product doesn't actually turn your door into a gym or turn your body into a sculpted musclebound masterpiece... at best, it's something you could use a few times and have some fun with.

Some people may like that, and really it's much better than random people buying a door/gym and being disappointed. The true goal of capitalism has to be the efficiency of production, in creating the right amount of products to fulfil needs rather than just trying to create as many products as it can sell.

Saturday, May 14, 2011

The book was better than the movie

Sometimes it's really hard to know what movie to see. You can see a trailer. They all look similar. Sometimes you watch a movie and you think... this is nothing like the trailer. Also, most of the time you watch a trailer, the movie it's trailing is only coming out in a few months' time.

It's much better when someone recommends a movie to you. It shows friendship and trust, understanding of who you are. Except when that movie is something terrible. Then you start to think, who the hell does this person think I am? Do they actually think I would like this rubbish? Perhaps you could lose a friendship or two over this.

Movies only take an hour or two to watch. Recommending a book to someone is much much bigger. Books take hours and days to read. And you have to get through that awkward bit at the beginning of the book before it comes good. It's a really big deal to recommend a book to someone and it definitely risks the friendship.

Possibly the biggest part of why recommending a book is such a big deal is because reading is hard. Literacy is hard. Actually converting printed letters to meaning is hard. How do people even read? It's always so hard to get in the right position to read. Sometimes you read on your side, and then it takes physical effort to turn the pages, and to tilt your head to read the other page. Basically you are moving your position with each page you read. I guess you could also read holding the book up in your hands with your head resting on a pillow, but then you actually have to physically hold the book with your hands. Weary.

Reading is hard. Thank you for making the effort